‘Since 2018, IPL’s TV viewership has grown by 40%’: JioStar Sports CEO Sanjog Gupta | Cricket News
[ad_1] JioStar Sports CEO Sanjog Gupta (L) was the guest on first episode of Bombay Sport Exchange (BSE). On March 22, as the 18th season of the Indian Premier League kicked off, the broadcast bore the imprint of a tectonic shift in India’s media landscape. IPL, dubbed the “mother of all cricket leagues,” began airing…